D1 Baseball: Clubs Step Up Their Communication Game
Just over two weeks into the season, Division 1 baseball clubs have kicked off another competition: the battle for communication.
Already noticeable during the offseason, this media war has taken on a whole new dimension as community managers and creative teams return to action, more dynamic than ever. It’s time to publish a new ranking, based on ten qualitative and quantitative criteria.
Recap of the first ranking:
A quick recap of the elements evaluated, each scored out of 10:
- Website
- Blog
- X (formerly Twitter)
- TikTok and other social networks
- YouTube
- Press releases
- Other media (local press, radio, etc.)
The previous ranking, conducted during the offseason, gave a still-timid glimpse of the strategies deployed by the clubs. Today, the tone is set: several teams stand out with original initiatives or a stronger presence on certain channels.
Montpellier impresses with a particularly well-designed website here. La Rochelle shines with masterful communication on the Meta ecosystem: here. Toulouse plays the visual identity card by publishing well-made player cards. As for Rouen, the club confirms its leadership by maintaining an excellent level across all platforms…
New Ranking:
Baseball TV France continues to closely monitor these indicators. However, some actions may escape our radar. To fill these potential gaps, we pay particular attention to the reactivity of the clubs, notably through the press releases they send us.
Finally, regarding broadcasts, you’ll have to wait a bit longer: not all clubs have yet hosted a home game. A ranking of the quality of live broadcasts and replays will therefore be published once this step is completed.
